# NFTs for UEFA EURO 2024 by Host City Dortmund

> Host City Dortmund developed an official NFT collection for UEFA EURO 2024 as a digital collectibles project. The collection named "The Dortmund Collection – Portuguese Edition" comprises 10,000 individually designed football collectibles marketed as the official collection of the host city. The project demonstrates the use of blockchain technology in the public sector for event marketing and digital fan engagement strategies.

**Sector:** Tertiary sector · **Industry:** Event management · **Organisation:** Host City Dortmund · **Maturity level:** Production

Canonical URL: https://www.sapientblock.com/en/use-cases/host-city-dortmund-nfts-uefa-euro-2024-host-city-dortmund

## Documentation status

- **Project status:** Production
- **Evidence:** Evidence high
- **Editorial review:** Ufuk Avci, 16 April 2026

## Description

NFTs for events allow organisations to create and sell digital collectibles linked to special events. These blockchain-based assets can be issued in limited quantities and offer fans unique digital souvenirs. The technology combines traditional event marketing with modern digital approaches and creates new touchpoints between organisers and participants.

As part of UEFA EURO 2024, the host city Dortmund developed an official NFT collection as an innovative digital marketing tool. The "Dortmund Collection – Portuguese Edition" comprises 10,000 individually designed football collectibles made available via a special minting platform. The project demonstrates how public organisations can use blockchain technology to extend traditional event marketing and create new digital touchpoints with their target audience. The initiative links the local identity of the host city with the global reach of the sporting event through digital assets. Although specific success metrics are not publicly available, the project showcases the practical use of NFT technology in the public sector for major events.

## Benefits

- Organisations can expand their brand reach through digital assets and tap into new target groups in the blockchain space.
- NFTs create new digital revenue streams for event organisers through the sale of limited digital assets.
- The technology enables innovative fan engagement strategies and strengthens emotional connections to events.
- Digital collectibles can appreciate in value over time and offer collectors new investment opportunities.
- Teams develop valuable future skills in digital technologies and innovative marketing approaches.

## Challenges

- Public organisations must navigate complex approval procedures and political coordination processes for innovative technology projects.
- The legal framework for NFTs is not yet fully clarified and can vary between countries.
- Acceptance and understanding of NFTs among the general public are still limited, which can complicate marketing.
- Employees require comprehensive training in blockchain technology and must acquire new technical skills.

## Sources

- [The Dortmund Collection – Portuguese Edition](https://launchpad.heymint.xyz/mint/tdcprt)
- [Stadt Dortmund: Dortmund-NFT zur UEFA EURO 2024 – The Dortmund Collection auf Ethereum, bis zu 10.000 Sammelbilder (Archivversion)](https://web.archive.org/web/20260211143841/https://www.dortmund.de/dortmund-erleben/uefa-euro-2024/highlights-zur-euro-2024/dortmund-nft-zur-uefa-euro-2024/)
- [Hepp Wiegand: The Dortmund Collection – UEFA EURO 2024 NFTs der Stadt Dortmund (Projektbeschreibung Umsetzungspartner)](https://heppwiegand.xyz/the-dortmund-collection-uefa-euro-2024-nfts-der-stadt-dortmund/)