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TradeLens

Sector: Tertiary sector · Industry: Freight forwarding and transport · Organisation: Maersk und IBM · Maturity level: Production

TradeLens was a blockchain platform by Maersk and IBM for digitizing the global supply chain in shipping and logistics. The platform aimed to create transparency and efficiency in maritime freight by tracking and documenting cargo movements in real-time. During a twelve-month test phase, over 154 million shipping data points were captured and transit times were reduced by up to 40%, resulting in savings of several thousand US dollars.

Documentation status

Description

From the freight forwarders' perspective, TradeLens was revolutionary: instead of endless email chains and phone calls, freight forwarders could track the status of their shipments in real time on a blockchain-secured platform. The BVMC (Federal Association for Materials Management and Consulting) analysed TradeLens in a whitepaper as a benchmark for blockchain in supply chain management.

For freight forwarders, TradeLens is primarily a data transparency issue: a bill of lading typically changes hands 5-7 times from exporter to end recipient; each transfer requires papers, emails, phone calls. TradeLens digitised this process: all shipment events (departure, arrival, customs status, storage) are immediately recorded on the blockchain; all authorised parties see the same status. IBM documented network growth in several articles: CMA CGM (the world's third-largest shipping company), PIL (Pacific International Lines) and Hamburg Süd joined; over 600 million shipment events were documented until discontinuation. The BVMC whitepaper (2020) analysed TradeLens as one of the most important blockchain-SCM use cases worldwide and drew conclusions for German logistics companies. Discontinued November 2022: the main reason was the governance problem — shipping companies did not want to share data on a Maersk-controlled platform.

Perspectives

B2B — organisations perspective

Freight forwarders learn from TradeLens: Blockchain-based shipment transparency works flawlessly from a technical perspective — the key to success is neutral governance, in which all competitors can participate on an equal footing.

B2C — consumers perspective

End customers would have indirectly benefited from faster and more reliable deliveries as well as potentially lower costs due to efficiency improvements in the supply chain. The improved transparency would also have enabled consumers to trace goods.

Employees perspective

Employees in the logistics sector would have benefited from reduced manual administrative tasks and improved data availability, allowing more time for strategic tasks. At the same time, the new technology required further training and adaptation to digital working methods.

Benefits

General

B2B — organisations

Employees

Challenges

General

B2B — organisations

Employees

Technology foundation

TradeLens used IBM Blockchain technology based on Hyperledger Fabric, a so-called permissioned blockchain. This technology is particularly suitable for enterprise networks as only authorised participants have access and sensitive business data can remain protected.

Implementation examples

TradeLens pilot project with over 94 partners

Global container shipping suffered from a lack of transparency, paper-based processes, and inefficient communication between the various actors in the supply chain. TradeLens was intended to solve these problems through a shared, blockchain-based platform and to digitise the industry.

Maersk and IBM developed TradeLens as a joint blockchain platform for global container shipping with over 94 industry partners.

The TradeLens project was launched in 2018 and involved a partnership between the world's largest container shipping company Maersk and the technology corporation IBM. The platform connected over 94 companies including major shipping lines such as Hapag-Lloyd, CMA CGM, MSC and Ocean Network Express as well as more than 20 port and terminal operators from over 100 countries. Additionally, customs authorities from the Netherlands, Saudi Arabia, Singapore, Australia and Peru as well as various banks participated in the initiative.

Reduction of transit times by up to 40% and savings of several thousand US dollars per delivery during the test phase.

The platform addressed the fragmentation of the logistics industry and enabled, for the first time, end-to-end digital tracking of containers across all stages of the supply chain. Additionally, paper-based documentation processes were replaced by immutable blockchain entries.

Tags

Supply chain, Container logistics, Transparency, Digitalisation, Sea freight

Sources

  1. TradeLens: Blockchain-Revolution in der Logistik?
  2. Maersk and IBM to discontinue TradeLens
  3. TradeLens momentum grows with addition of two major ocean cargo carriers
  4. Blockchain im Supply Chain Management