Propy - Blockchain-based Real Estate Transactions
Sector: Tertiary sector · Industry: Property management · Organisation: Propy, Inc. · Maturity level: Production
Propy utilizes blockchain technology, smart contracts, and NFTs to automate and make real estate transactions more transparent. The platform has processed over 5 billion USD in transactions since 2021 and reduces manual workload in acquired companies by up to 70 percent through automated workflows. Transaction volume doubles annually while the platform facilitates international real estate deals through the integration of fiat and crypto payments.
Documentation status
- Project status: Production
- Evidence: Evidence high
- Editorial review: Ufuk Avci, 15 April 2026
Description
Propy was founded in 2015 by Natalia Karayaneva and Alex Voloshyn and is the pioneering platform for blockchain-based real estate transactions. In 2017, the world's first legal blockchain real estate purchase took place (Kyiv, Ukraine). October 2025: Propy secured a 100 million dollar expansion facility for growth with AI integration.
Propy's technology stack: Ethereum blockchain for ownership transfer documentation; smart contracts for purchase conditions; digital signatures for legally valid contract conclusion. The latest expansion: AI Escrow Officer — an AI agent takes over the traditional tasks of an Escrow Officer: checking purchase documents for completeness; monitoring deadlines; communication between buyer, seller, broker and notary. This accelerates the escrow process and reduces human errors. October 2025 recap: Propy presented new milestones and expansion plans. TradingView and ad-hoc news reported on the 100 million USD expansion facility. Propy is active in the USA, Ukraine, Cyprus and other markets.
Perspectives
B2B — organisations perspective
Brokers, notaries and real estate companies can handle cross-border real estate transactions completely digitally via Propy — AI Escrow replaces manual escrow services, property transfer takes days instead of months.
B2C — consumers perspective
Property buyers can purchase properties worldwide digitally — entirely online without physical presence, with blockchain-secured immutable proof of ownership.
Employees perspective
Employees in the real estate industry can focus on advisory activities while administrative tasks are automated by AI agents. Escrow Officers and Title Agents benefit from automated workflows including email processing, transaction initiation and bank account monitoring.
Benefits
General
- Reduction of manual workload by up to 70 percent through automated workflows.
- Annual doubling of transaction volume since 2021 with over 5 billion USD total volume.
- Fully digital real estate closings without physical presence through AI and blockchain integration.
B2B — organisations
- Real estate companies can significantly reduce their operating costs through process automation while increasing transaction speed.
B2C — consumers
- Private property buyers benefit from more transparent transactions and simplified access to international real estate markets.
Employees
- Employees are relieved from repetitive administrative tasks and can focus on value-adding, advisory activities.
Challenges
General
- Integration of blockchain technology with existing real estate systems and regulatory requirements requires significant technical expertise.
- Scaling the platform across different legal jurisdictions with varying real estate laws presents complex challenges.
B2B — organisations
- Real estate companies must fundamentally rethink their existing processes and train employees for new digital workflows.
Employees
- Employees must adapt to AI-supported workflows and develop new technical skills to work effectively with automated systems.
Technology foundation
Propy uses blockchain technology as a decentralized property register that enables automated transaction processing through smart contracts and employs NFTs to encapsulate ownership rights. This technology offers auditability and settlement security, thereby reducing traditional intermediaries and simplifying international transactions.
Implementation examples
Propy AI-powered Escrow Automation
Propy aimed to automate the inefficient and labour-intensive manual processes in real estate transaction processing. The company recognised the opportunity to achieve significant cost savings through AI integration while simultaneously improving service quality.
Propy implemented the AI agent Avery to automate escrow processes, thereby reducing manual workload by 70 percent.
Propy developed and implemented the AI agent Avery, trained with transaction data spanning four years and over $5 billion in volume. The agent automates critical escrow functions such as email processing, transaction initiation, and bank account monitoring. Through this automation, Propy was able to reduce the manual workload in acquired companies by up to 70 percent while significantly increasing transaction speed.
Reduction of manual workload by 70 percent, annual doubling of transaction volume since 2021.
The challenge lay in automating complex escrow processes that traditionally required intensive manual oversight. Propy solved this by developing an AI agent that learned from extensive historical transaction data and can make critical decisions automatically.
Tags
Blockchain, Smart Contracts, Real Estate, Automation, NFTs, AI, Escrow