Securing Furniture Data via Digital Product Passport
Sector: Secondary sector · Industry: Furniture manufacturing · Organisation: Poltrona Frau und Savio Firmino · Maturity level: Production
Poltrona Frau and Savio Firmino are introducing digital product passports for their furniture to better prove authenticity, traceability and certifications across the supply chain. According to the announcement, this is done within the Aura Blockchain Consortium, which provides blockchain-based digital identities and proof of ownership for the products.
Documentation status
- Project status: Production — Poltrona Frau officially launched the digital product passport for the Vanity Fair and Archibald collections in June 2026, while the project at Savio Firmino has so far only been announced and not yet confirmed as fully live.
- Evidence: Evidence medium
- Editorial review: pending
Description
Poltrona Frau and Savio Firmino use digital product passports to create a counterfeit-proof digital twin for their pieces of furniture. Via an NFC tag on the product, customers can access information about origin, materials, manufacturing process and care. The basis for this is the blockchain infrastructure of the Aura Blockchain Consortium, originally founded by major luxury goods companies to make product authenticity verifiable across industries.
Poltrona Frau joined the Aura Blockchain Consortium to introduce digital product passports for its Vanity Fair and Archibald collections, documenting origin, materials, craftsmanship and production processes. Through a so-called User Kit with an integrated NFC tag, end customers can access this information as well as care instructions and after-sales services directly on the furniture. After a pilot phase in 2025, the digital product passport was officially launched in June 2026 for the two mentioned collections, developed in collaboration with Aura and the traceability platform Temera. Savio Firmino, also a member of the Aura Consortium, has reportedly been registering products on a blockchain since 2021 and plans to introduce digital product passports initially for the children's collection Notte Fatata, although a concrete, verified market launch date has not been publicly confirmed. Both projects primarily aim to combat counterfeiting and strengthen customer trust and brand value through traceable product stories. Reliable quantitative figures on cost savings, revenue increases or reduction of counterfeiting have not yet been published in accessible sources.
Perspectives
B2B — organisations perspective
For the manufacturers themselves, the digital product passport offers a tool for differentiation in the luxury segment, as the authenticity and origin of the products can be reliably documented. At the same time, the digital documentation enables closer integration with after-sales and service structures as well as potentially with resale markets.
B2C — consumers perspective
Customers can access information about origin, materials and care directly via the NFC tag on the piece of furniture, thus receiving a verifiable proof of authenticity for their luxury furniture. This strengthens trust in the brand and can also serve as proof of authenticity in the event of a later resale.
Employees perspective
Employees in production and quality assurance must record additional data on materials and manufacturing steps in a structured way so that these are correctly incorporated into the digital product passport. This creates new tasks in the area of digital product documentation but also requires an adjustment of existing workflows.
Benefits
General
- Verifiable authenticity and counterfeit protection for luxury furniture
- Improved traceability of materials and manufacturing processes
- Central digital access to product information throughout the entire lifecycle
- Strengthening of customer trust and brand value
B2B — organisations
- Differentiation from competitors through proven product authenticity
- Basis for digital after-sales and service structures
- Possibility to connect to resale and second-hand markets
B2C — consumers
- Direct access to origin and care information via NFC
- Verifiable proof of authenticity for high-quality furniture
- Potentially higher resale value through documented history
Employees
- Clearer documentation processes for material and manufacturing data
- New areas of expertise in digital product documentation
Challenges
General
- Lack of publicly available quantitative figures on ROI or cost savings
- Dependence on the infrastructure and governance of an external consortium (Aura)
- Unclear implementation status at Savio Firmino compared to the concrete launch at Poltrona Frau
B2B — organisations
- Integration of digital product passport processes into existing production and IT systems
- Dependence on external partners such as Temera for the data platform
B2C — consumers
- Requirement of an NFC-enabled device to read the product information
Employees
- Need for new digital skills for data collection along the supply chain
Technology foundation
The solution is based on the proprietary blockchain infrastructure of the Aura Blockchain Consortium, which creates digital identities and immutable proof of ownership for physical products. This is complemented by NFC tags integrated into a so-called User Kit on the furniture piece, enabling access to digital product information. Specific details about the underlying protocol, such as Hyperledger or Ethereum, are not mentioned in public sources; however, the blockchain is fundamentally well-suited to store tamper-proof and permanently traceable provenance and ownership data.
Implementation examples
Digital product passport for the Vanity Fair and Archibald collections
Poltrona Frau wanted to make the authenticity of its high-end furniture verifiable, counteract counterfeiting, and offer customers transparent insight into origin and manufacturing.
As a member of the Aura Blockchain Consortium, Poltrona Frau has introduced a digital product passport with NFC access for the Vanity Fair and Archibald collections.
Poltrona Frau announced in 2024 its joining of the Aura Blockchain Consortium to introduce digital product passports for selected collections. After a pilot phase in 2025, the digital product passport was officially launched in June 2026 for the Vanity Fair and Archibald collections. Through an NFC tag in the so-called User Kit, customers gain access to information about materials, craftsmanship, origin, production processes, care instructions, as well as ownership and after-sales data. The solution was developed in collaboration with the Aura Blockchain Consortium and the traceability partner Temera. An expansion of the digital product passport to the entire range is planned for the future.
The challenges addressed were the lack of verifiability of authenticity and origin, as well as insufficient transparency regarding materials and production processes in luxury furniture.
Tags
Digital product passport, Blockchain, Luxury furniture, Traceability, NFC, Authenticity, Supply chain